Trademarks: It is a distinctive mark or indicator used by an individual, business organization, or any other legal entity to indicate that the products or services provided to consumers and on which the trademark appears originate from a single source and to distinguish its products or services from the products and services of others, and the trademark It is usually a word, name, phrase, logo, symbol, design, image, or some of these elements combined
Uses of the brand
A trademark identifies who is the trademark owner of a particular product or service. The trademark may be used by other people under license agreements.
The trademark owner can take legal action against trademark rights infringement. Most countries require formal trademark registration, as a prerequisite for carrying out this type of legal process. The United States, Canada, and many other countries recognize the Common Trademark Rights Act, which allows for the possibility to take action to protect an unregistered trademark if used.
It is a process of understanding and improving business behavior based on this concept… :
Because the brand strategy does not mean only the concept of the brand or marketing and strategic development, but it also means developing a clear set of plans and procedures to be governed by, as these plans and procedures allow businessmen to improve the competitiveness of the brand.
One of the most important benefits of the brand: Strengthening its position and reputation in the market, where the brand strategy is based on a set of principles, and in order for the business to be consistently successful, this strategy must be conducted on the basis of a set of studied principles. :
The brand strategy is found to support the organization with a long-term strategy in forming a clear and long-term vision for the organization’s goals.
The elements of the brand strategy lead the process of communication between the vision of the organization to achieve its goals and the desires of the client or the customer of this organization in a manner appropriate for both parties.